2008 Woodie Awards
Innovision and Subaru partner together to "Play Dirty"
Leslie Simmons ; Public Relations Department Head, Innovision
Issue date: 4/18/07 Section: News
Are you looking for some fun, such as music, games, and free food before class? Then join Innovision as they introduce the Idaho State University community to the Subaru Impreza. The event, "Play Dirty" will be held on April 25 from 11 a.m. to 2 p.m. on the ISU Quad.
Students stopping by the event to check out the Subaru Impreza product line-up can enjoy free lunch and some great activities. A local radio station will be on hand to play music while students try their luck at winning some awesome Subaru gear. Take a ride on the slip and slide, or navigate the boxer engine backpack obstacle course. Most importantly, learn what makes a Subaru a Subaru. You could even walk away with a snowboard from Barrie's Sports. Other prizes include gift certificates and products from other local merchants.
The hardest problem we have is for students to take what they have learned in the classroom and have them apply it to the "real" world. In this class, that is what has to happen since the class is designed for the students to work with a company, Subaru, to put on an event to promote the Subaru Impreza line of cars to the "Gen X" and "Gen Y" markets in such a way to favorably impress them and hopefully make the cars desirable for future purchase. To accomplish this, students have to pull together everything from this class and others to put forth a desirable marketing strategy. This strategy has to be approved by the client before the event can take place. All of the frustrations and work of an actual work situation occur, including proposals not being accepted, people not performing their duties on time, the weather not cooperating and not having enough money or time to execute the plans. Overall, most students perform very well and learn how to overcome the obstacles and satisfy the client, Dr. Nitse, Marketing Chair and Professor
"Play Dirty" is the culmination of a semester-long effort by Innovision, which consists of 18 ISU students participating in "Project Acceleration: The Subaru Impreza Collegiate Challenge", a unique industry-education partnership that gives students the opportunity to apply their classroom work in a real-world situation.
"During the event we hope to educate the public on what exactly makes a Subaru a Subaru, while having a good time doing it," said Katie Zigars, a representative for Subaru.
The promotional event is not the end of the road for the students at ISU. A post-event evaluation is necessary in order to analyze the success of the campaign and students will research the effects of the event on their target market. The program participants will present the results of their research, along with an evaluation of their campaign strategy to executives of Subaru of America, Inc.
For more information about "Project Acceleration: The Subaru Impreza Collegiate Challenge" at ISU, please contact Leslie Simmons at (208) 351-5073.
Students stopping by the event to check out the Subaru Impreza product line-up can enjoy free lunch and some great activities. A local radio station will be on hand to play music while students try their luck at winning some awesome Subaru gear. Take a ride on the slip and slide, or navigate the boxer engine backpack obstacle course. Most importantly, learn what makes a Subaru a Subaru. You could even walk away with a snowboard from Barrie's Sports. Other prizes include gift certificates and products from other local merchants.
The hardest problem we have is for students to take what they have learned in the classroom and have them apply it to the "real" world. In this class, that is what has to happen since the class is designed for the students to work with a company, Subaru, to put on an event to promote the Subaru Impreza line of cars to the "Gen X" and "Gen Y" markets in such a way to favorably impress them and hopefully make the cars desirable for future purchase. To accomplish this, students have to pull together everything from this class and others to put forth a desirable marketing strategy. This strategy has to be approved by the client before the event can take place. All of the frustrations and work of an actual work situation occur, including proposals not being accepted, people not performing their duties on time, the weather not cooperating and not having enough money or time to execute the plans. Overall, most students perform very well and learn how to overcome the obstacles and satisfy the client, Dr. Nitse, Marketing Chair and Professor
"Play Dirty" is the culmination of a semester-long effort by Innovision, which consists of 18 ISU students participating in "Project Acceleration: The Subaru Impreza Collegiate Challenge", a unique industry-education partnership that gives students the opportunity to apply their classroom work in a real-world situation.
"During the event we hope to educate the public on what exactly makes a Subaru a Subaru, while having a good time doing it," said Katie Zigars, a representative for Subaru.
The promotional event is not the end of the road for the students at ISU. A post-event evaluation is necessary in order to analyze the success of the campaign and students will research the effects of the event on their target market. The program participants will present the results of their research, along with an evaluation of their campaign strategy to executives of Subaru of America, Inc.
For more information about "Project Acceleration: The Subaru Impreza Collegiate Challenge" at ISU, please contact Leslie Simmons at (208) 351-5073.
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